In God We Trust is our favorite Brooklyn Store. Or is it now our favorite Soho store? IGWT opened their second store in Soho this summer, which seems to be the new trend amongst Brooklynstores. Start in Brooklyn expand to Manhattan. Anyway, they have been bestowed the honor of being on one of the best shopping streets in NYC. Owner/designer/creator Shana Tabor, creates amazing jewelry from axes to dagger to gold teeth, as well as beautiful clothing for your girl. Also there is men’s denim and dress shirts. In God We Trust also features a bevy of homegrown Brooklyn designers. So if you are out in the city this weekend stop in and tell them the twbe has spread the word. To learn more check out this editorial piece on refinery29.

Our first muse, Gemma Ward is on the cover of I-D magazine, titled “Grow UP”, she is a pretty one I tell you.

If you were Damien Hirst would you put your brand name on a jean? I wouldn’t question fattening the coffers some more. Damien Hirst has designed a collection of jeans for the Levi’s x Warhol Factory brand. Looking at this detail above, you can see the skulls that look to be bedazzled onto the fabric. I hope they’re bedazzled. The collection debuts during New York Fashion Week at a runway show in no other than Larry Gagosian’s Chelsea Space. via, HighSnobiety

Lucky Locket Lingerie was created by Central Saint Martins graduate Maggie Shcreiber. The LLL line is geared toward her lifestyle, “tomboys like me, the kind of girl who skates by day but might rock a pair of stilettos by night.” Note there is a disclaimer…. “My lingerie is not really suitable for voluptuous girls; it’s more suited to skinny Kate Moss types.” Available at Coco de Mer, 23 Monmouth St, London Wc2, 020-7836 8882.

Debates will certainly revolve around whether or not they phoned this one in, but from our perspective it’s quite an excellent collaboration. Peter Saville and Paul Smith have created an extremely limited-edition commemorative shirt for the release of Anton Corbijn’s new Ian Curtis biopic ‘Control.’ The design references the “pulses of a neutron star,” as featured on the cover of Joy Division’s ‘Unknown Pleasures.’