As Mike Muir would say, “all I wanted was a Pepsi , and she just wouldn’t give it to me…” BBDO Dusseldorf created the one calorie PepsiMax suicide campaign that seems to be causing some problems. I am not sure why… more images after the jump. Check out the full story here.
Australia beer company Toohey’s has a pretty cool promotion based on the 6 degree’s of seperation. “Everybody is connected to everybody else by no more than six personal contacts. But is it only a theory? tooheys Extra Dry is creating a TV show to find out.”
So you need to send in a video of who you want to meet, they will give you a 6 pack some cash and a camera crew, you set off to meet 5 people who will lead you to the 6th person the one you want to meet. It sounds like it is a pretty cool concept lets see if they can pull it off. If it was done in the US, I think it would involve dancing.
Check out the promo video on their site. At least they are planing on introducing you to cool people. Artist, designers, musicians.
“A clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the clever ad guys glued an aerial photo of a city’s skyscrapers to the base of a swimming pool …” Via:NetoRama
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