Best Cookie Packaging Ever

Thanks Zio!

89 Comments, Comment or Ping

  1. Timo

    “Black Melon Pan”
    Japanese are so racist.

  2. Now that is one cool looking cookie wrap. I wonder what they call it.

  3. that is cool, but looks disgusting

  4. That looks like a Glennwad.

  5. Well…at least they said “black” and not “colored”.

  6. Bryan

    That’s awesome marketing. It’s a type of melon bread I guess.

  7. The Afroreo.

  8. N2O

    Hahaha. cookie looks like something you’d see growing off a tree trunk in the forest.

  9. ジリ

    For those who can’t read Japanese, it says in katakana,
    “Black Meronpan”(ブラック メロンパン)。 Meronpan, apparently, is a kind of baked cookie – according to google.


    Well, I’ll leave it there anyway.


  10. you guys are idiots. That guy is way to pale to be considered black. The cookie is black.

  11. caiti

    “Black Melon Bread” actually… the wrapper says something about chocolate cream… chocolate and melon flavoured bread… yum?

  12. Emi

    ジル, Google is a little wrong about that one. メロンパン (melon bread) is a type of baked bun similar to the custard/cream buns that you’ll find in Asian markets. The only difference is that the melon bread doesn’t have any filling but has a crackled sweet crust on top that makes it kind of look like the skin of a melon. This particular melon bread is a cocoa melon bread that’s got chocolate cream on the inside.

  13. Terry

    This is a fake!!!

    The picture has been photoshopped. I am an expert, so you can believe me when I tell you this.

    Please delete this “web-site”, as it is all lies.

  14. Jei

    Actually Melon Bread is not actually melon flavored – it just refers to the crackled surface of the bread, which is supposed to resemble a cantaloupe melon. I can’t say anything for this brand, but on the whole it’s pretty good.

  15. will

    You read it as ブ(Bu) ラ(ra) ック (ku) The r in Japanese sounds like an r and an l together. and the small character represents a hard consonant, so with the guy on the cover I read it as Burakku or Barrack. To me it is supposed to be Barrack with an afro. Melon pan is just a type of sweet bread they have.

  16. chris

    This is not racist. The “melon pan” is black, so it’s called “black melon pan”.
    The picture clearly represents a japanese guy with afro haircut (would be a black guy, the eyes would be bigger and the skin darker).

  17. vinceintokyo

    Guys – Afro hair was a fashion popular around the big cities over the last few years. It has since dropped off…

    The guy is Japanese. Its not racist, its silly.

    The wrapper says “Black Melon Pan” – “Afro Hair looking Melon Pan with Chocolate Cream filling”

  18. Silver

    Cookies made from afro hair.. Mmmmm…. Puke!

  19. Scott

    I wonder if anyone ever found a hair in there cookie……

  20. Fred

    You don’t have to be black to have an afro; in Japan, there is an entire subculture devoted to having an afro, because if you are prepared to strut your stuff in public with an afro, you are awesome, hardcore, and a fucking force of nature ! If you are dark skinned, that is just bonus points.

  21. Dee

    @Terry…. you’re an idiot!!! It is not photoshopped and even if it was, it doesn’t make a pimple on fat rat’s ass!! It is posted for entertainment. Take your sorry ass to another site if you don’t like it.

    And for whoever posted this… very clever! Love it!

  22. rae

    that is so racist. i love it. hahaha

  23. BOB

    Lol @ Dee, the irony of you calling Terry an idiot. Go google “troll”. Unless your response was a double-troll. In that case, touché!

  24. evm

    whoever mentions racism, is racist, so please do yourself and everyone else a favour and stfu!

  25. Chewtoy

    That’s not a cookie… It’s bread

  26. Wonderful! Great Idea.

  27. Looks very mad :d


  28. Paul

    Yeah because Japanese people have big lips and big nostrils… this is racist

  29. Bob

    FUNNY!!! This doesn’t have one bit of racism in it. If you say it does, maybe you are the racist. Lighten up people! Stop trying to cause trouble and make divides amoung people when there doesn;t need to be.

  30. SoYeah

    It’s definitely “Black” and NOT Barack — which would be spelled バラク

    It’s clearly talking about the color of the bread, although it might be a reference to black people as well (black American culture was very popular in Japan a few years ago – you still see ads for “black” music concerts sometimes if you’re in some of the smaller cities in Japan, haha)

  31. Phill

    It’s not racist at all. Stop being so bloody over-sensitive.
    In no way does the packaging suggest that black people are inferior to any other race.
    Hell, assuming it’s a black person because of the ‘Afro’ cut is stereotyping and makes you idiots racist!

  32. -dan z-

    And you know it is the “best ever” because you have seen EVERY cookie package ever produced, and then rated them on the scientifically accepted criteria for “best ever,” right?

  33. Ali

    It looks like dry horse shi@#

  34. Carla

    It’s Maradona. Google it.

  35. Franklin

    This is clearly a biracial baby on the packaging. Why all the fuss?

  36. Marielle

    Cool stuff. I’m Japanese. I believe Meronpan is a kind of bread with cookie-like shell. Pan is a Spanish word for bread, as some of you know. It would make much better sense if they used a Portuguese word for bread instead of the Spanish one although the pronunciation might be the same (I’m not sure because I don’t speak Portuguese).

    Not to defend Japanese people, but Japan is a mono-ethnic country while it is more internationalized nowadays. Most of the people there, including manufacturers, are not too keen to terms/expressions that are considered discriminatory or derogatory. It is part of cultural differences and I hope that people don’t take it personal although personally, I wish they were a bit more culturally intelligent.

  37. Ben

    On June 26th, Paul wrote:

    “Yeah because Japanese people have big lips and big nostrils… this is racist”

    So then I became concerned, Angelina Jolie has big lips, is she automatically black? I consider myself having large nostrils, am I therefore black? Can I apply to the United Negro College Fund now?
    I think people that are so worried about making everything “politically Correct” and separating everyone by trying to avoid insulting anyone, are one of the primary reasons racism exists to this day. I don’t even think about the skin color of my friends until I see people trying to be good samaritans. The intent is good I realize but often a fail.

  38. Geoff

    Why do the PC brigade have to call this “racist”? I bet no black people think it’s racist! It’s just a bit of fun, that’s all. As usual, it’s the WHITE people telling BLACK people how they want to be spoken about! It’s like calling them “coloured” (yes there is a “u” in that word, ignorant Americans). White politically correct idiots somehow think that black people are offended by the word “black” – But ask a black person and they’ll tell you they are offended by being called coloured!!! There is nothing wrong with the word “BLACK” ya know. If you’re black then say it, be proud of it, and don’t let the white idiots (I am white by the way) try to pretend that being the fact you’re black should be hidden and not spoken of.

  39. KateMcKenzie

    Justin! It sooooooo looks like a Glennwad. I was thinking the exact same thing!

  40. jim

    I am black an think its racist ,think about it if we have a picture of a Jew with a hooked nose with a yamaka and when you take the cookie his yamaka and nose crookedness goes out would you not think this is racist same goes here man

  41. ubba


  42. val

    This is an amusing snack wrapper I love it! Glad stumbleupon sends me email of my fav.’s I wouldn’t wanna miss this one! LOL Some of u poeple need 2 get a sense of humor 🙂

  43. roamsyroams

    Even if the guy is black, I would love to know why someone would think this is racist.

  44. Jarumzki

    That’s one helluva crispy afro to me! Cool!

  45. His afro looks cool.

    Ferme erectiestoornis

  46. Okami

    XD it is just as bad as that comercial where it looks like a wall street guy is peeing on people but this time it’s racist

  47. Lola

    I think the person is black, not all black people have dark skin and no that doesn’t mean thats he’s biracial or japanese, you can be fully “Black” and still look white. his features look black and I don’t see anything derogatory about this wrapper, it’s fun and doesn’t make a negative statement about black people. I would however like to point out that all of you took this web page, consisting of a cookie wrapper, meant to amuse you and started and argument about it, to which I have now entered

  48. TRK

    it s actally “black melon bread” pan means bread, in this case itdbe more like “cookie”

  49. EO

    This is bread, not a cookie.

  50. facts hurt

    Yea, you can mention anything about any race in the world now except for blacks and it’s not racist. I think that makes you a racist all to your own.

  51. Oh Yea

    How does showing a hair style of the 70’s relate to racism.. I was there. I had one.. Guess what………. I’m white! A lot of other races had afro’s back then.. Guess what……. Assuming this is racist MAKES you a racist.

  52. Java

    this is not racist. its a freaking bread wrapper. i must admit the wrapper itself is pretty cool. however, the food itself looks disgusting.:(

  53. yaya

    The Japanese is recognizing it is unique and good-looking the person with Afro. If it is Japanese, the melon bread that had eaten everyone in childhood was happily arranged to enough humour, and I think this to be an affirmative commodity. I think that the Japanese who feels the discriminating attitude even if it is felt that this is seen and it is unique is few. I also such an arrangement and thought it was a little good-looking.

  54. Black H3Licopter

    I don’t know what you morons are smoking, but you are smoking waaaay too much of that if you call it “racist.” If Japanese are racists then I wonder why / how they continue to worship guys like Jero…

  55. bbo

    hi I’m a Japanese and want to excuse us.
    Japanese are not racists. that’s why we can use picture like that.
    we are not even concerned what racial matters are on American history.
    What i don’t get is what is the matter if the picture is “black”.
    It could be white, yellow, people with turban or whatever if that did well.

    and… for me,the skin of him on the picture absolutely seems colored as yellow?
    and his name is 田中 and speaking Japanese?

  56. Ax

    Japan does not have a sense of discrimination at all.
    Japanese for “black” and refers to the color.
    Japanese black, indicating that blacks do not.
    There is no idea of “black color = blacks” ​​. And do not know.

    Sorry in poor English.

  57. Ax

    Melon Pan

    melon bread (sweet baked good with a bread-dough interior and a cookie-dough crust with ridges resembling a muskmelon) (wasei: melon pan)


  58. Lee

    The person who commented first


  59. jj

    Wait.. why is melon bread black? D:

  60. poporo

    Hi, I’m Japanese.
    This man is Japanese because this package says ‘Afro TANAKA’.
    Tanaka is Japanese name and ‘Afro Tanaka’ is a Japanese comic.
    And Japanese doesn’t know the word “black” usually means the black people.
    It only means the bread is black.
    Thank you.

  61. Nomi:]

    This is so cool…but they could of used a white person too!!:D But it does look nasty 😛

  62. Gen

    That stuff looks sick! DX

  63. kenjironimo

    Wow, a racist japanese cookie that is actually a racist japanese bread. No wonder the package has an afro panel, clearly this is african melon bread to be eaten by africans with afros, they all have afros, so lots of melon bread will be sold. If you don’t have an afro don’t eat this or you will grow one, thats what the squiggly writing seems to say anyway.

  64. anyone know where i can buy this?

  65. pat

    A trichologist’s delight.

  66. Yuka

    To call “Japanese (a race)” “racist” is a racism.

  67. Totally reminded me of Afro Samurai!

  68. vanderman

    Clearly racist, black people come in all shades with all hair types. However a lot of advertising and youth subcultures in Japan misreads blackness, so I suspect the light skin is an attempt at being careful about race but the greater sentiment is racist. Afros are icon statements of black identity, and to tidy this up one only need look at the history of the black image in Japanese retail marketing-so stop making excuses, read it for what it is- lazy and unthoughtful.

  69. whowmule

    afro-merican cookie company, on a screet corner sum where near you, what you got on my 40 punk?

  70. the sus

    The stupidity of PC culture is that it ruins the innocent. Lots of people have afros – as a matter of fact, lots of Jewish, Irish, Korean and Japanese people have natural, unpermed afros. What’s so racist about an afro? The picture on the packaging is clearly of Asian orientation – not everyone east of the Volta look like northern Chinese!!
    The model could have been Ip Man (who was actually Chinese, btw) for all we know – the point is, it is what it is – if the bread was red or yellow, would this idiotic conversation have even started? A new low for the confused – the circular shape of the clear area on a pack. Next week they’ll market blond melon pan and/or reshape the clear area, and it wouldn’t be racist, eh? Stupid.
    (Maybe this time they should paint the face black too… or red, or green to satisfy the Martians or leprechauns…)

  71. the sus

    Also, Vanderman, what is lazy and unthoughtful is to think the entire world is so enmeshed in YOUR culture that we have to satisfy your idea of what is PC. Sorry for the wake-up call, but the entire BLACK world did not and still does not have your history. I see the packaging as what it is – a man with an afro. If you see it as anything else, check your lazy, unthoughtful self.

  72. Thomas

    People saying it’s racist, chill out, get a life, whatever, but stop trolling. This isn’t racist, if you knew a little about Japanese Manga, you’d know it’s not.

  73. ewuin

    Takehiko Inoue’s illustration style.. isn’t it?

  74. That is a great idea!

  75. dw

    im black and i just LMFAO at this

  76. sa

    The word “black” in Japanese only suggest actual color, not a human race. Black people are called “黒人”. White people are called “白人” . Unless the word “人(=human)” is added to color, it never links to human race. “ブラックメロンパン” simply means “Melon bread in black color”

  77. asa

    The word “Black” in Japanese only suggest actual color, not a human race. Black people are called “黒人”. White people are called “白人” . Unless the word “人(=human)” is added to name of color, it does not link to human race. “ブラックメロンパン” simply means “Melon bread in black color”

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