Coldplay enters the world of online marketing, they have released a new single, guess what for free, and all you have to do is sign your email, zip, and country. Big deal right, it is according to figures release by Hitwise, the Coldplay website shot to the top of the rankings in the Bands and Artists category, with 52% of visits to the site coming via an email sent to registered fans. Exclaim News reports the single was download 600,000 times in the first 24 hours……What does this mean, 50% of those visiting the site for the free music weren’t registered fans, that’s around 300,000 new Coldplay fans now registered at the site (and still growing), 300,000 people Coldplay can now market albums, concerts and merchandise to. 

Who needs a deal anymore!